Awhile back, I had a client that was struggling with their new site launch. The problem? Their old website was hosted by local printing company that didn’t know how to transfer the domain to someone else.
It was no big deal – I’d been in this situation several times over the years. I sent an email to this printing company with the information on what to do and how.
And was promptly ignored. Continue reading
People have figured out that images matter on the web. Nearly every blogger that gets the kind of traffic you only dream about knows how to use images in a way that helps you get past their blog index page to the content. While you’re there, you’re supporting their advertising, and exploring other posts – almost all because they have quality images to go with their quality content. In this post, I’m hoping to show you some easy ways to take your own blog images to the next level. Continue reading
Most people I know have a love-hate relationship with email. They hate getting spam (who doesn’t?) but they can’t imagine communicating with clients, customers or family members any other way, except perhaps social media. Even in business, email is still king. Email is a primary mode of modern communication for business marketing for several reasons: Continue reading
First, let me get two things out of the way: I’m not going to tell you that the idea of “work and life balance” is a myth. It is a real thing that people achieve everyday. Second, it is not easy, but it is possible. Here’s how: Continue reading
One of the biggest needs any business has, no matter how big or small, is adequate systems to handle cash flow. For the freelancer it’s even more important, because we have to wear all the hats. When you’re a freelancer, any tool that can help you do your job well is a tool that you need to take a look at. Today, we’re taking a look at one that fills one of the biggest needs for cash flow – proposal management. Enter: Bidsketch.
Author’s note: this post is primarily geared towards super-small businesses, or as I like to call them, “microbusinesses”, or “upstarts”. They generally have 10 or fewer employees and often are just one person selling handmade products. For more on Upstarts, check out the blog series.
Part of my job as a consultant is not only to help small businesses find creative solutions to help them make more money, but to find ways to improve on what they’ve already got. Every time I see a small business owner that with a pre-made template from Godaddy or Vista Print, I often see the same mistakes in telling their story (or attempting to) that cause them to lose visitors, lose interest and ultimately lose money.