Hire for passion rather than experience.

Hire For Passion, Not Experience

Years ago, when I hired my first team member, I remember making the same mistakes I’ve seen so many others make. My major questions about the candidates really came down to these two:

  • Could they do the job?
  • Could they do it cheap enough that I could still make a profit?

From there, it was just a matter of weighing out the options down to the most experienced and the cheapest. It was how 99% of businesses do things. It was so typically corporate.

It was incredibly stupid. Continue reading

Do customer service better by following these five things.

5 Small Things You Can Do To Take Your Customer Service To The Next Level

I’m wondering, has Mike Rowe ever done an episode of Dirty Jobs on customer service? It’s not as filthy as some of the things I’ve seen, but it can still get nasty. Customer service reps are generally viewed as the bottom man on the totem pole and don’t get a lot of the credit they deserve. More often than not, they are the most important people in the customer, besides the customers, themselves. They are your company’s first line of defense against an irate customer and the really good ones can turn a wayward experience into the stuff of raving fans. This post is going to show you how to do just that. Continue reading

no fly zones when dealing with angry people

No-fly zones when dealing with angry people

Awhile back, I had a client that was struggling with their new site launch. The problem? Their old website was hosted by local printing company that didn’t know how to transfer the domain to someone else.

It was no big deal – I’d been in this situation several times over the years. I sent an email to this printing company with the information on what to do and how.

And was promptly ignored. Continue reading

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Using Images To Make Your Blog Post More Effective

People have figured out that images matter on the web. Nearly every blogger that gets the kind of traffic you only dream about knows how to use images in a way that helps you get past their blog index page to the content. While you’re there, you’re supporting their advertising, and exploring other posts – almost all because they have quality images to go with their quality content. In this post, I’m hoping to show you some easy ways to take your own blog images to the next level. Continue reading

unsplash-email

How to keep from sabotaging your business through email

Most people I know have a love-hate relationship with email. They hate getting spam (who doesn’t?) but they can’t imagine communicating with clients, customers or family members any other way, except perhaps social media. Even in business, email is still king. Email is a primary mode of modern communication for business marketing for several reasons: Continue reading