First, let me get two things out of the way: I’m not going to tell you that the idea of “work and life balance” is a myth. It is a real thing that people achieve everyday. Second, it is not easy, but it is possible. Here’s how: Continue reading
One of the biggest needs any business has, no matter how big or small, is adequate systems to handle cash flow. For the freelancer it’s even more important, because we have to wear all the hats. When you’re a freelancer, any tool that can help you do your job well is a tool that you need to take a look at. Today, we’re taking a look at one that fills one of the biggest needs for cash flow – proposal management. Enter: Bidsketch.
Author’s note: this post is primarily geared towards super-small businesses, or as I like to call them, “microbusinesses”, or “upstarts”. They generally have 10 or fewer employees and often are just one person selling handmade products. For more on Upstarts, check out the blog series.
Part of my job as a consultant is not only to help small businesses find creative solutions to help them make more money, but to find ways to improve on what they’ve already got. Every time I see a small business owner that with a pre-made template from Godaddy or Vista Print, I often see the same mistakes in telling their story (or attempting to) that cause them to lose visitors, lose interest and ultimately lose money.
Mark Zuckerberg, is for me, easily one of the smartest tech minds of the 21st century. Although, he did not create the idea of a social network, he has nonetheless brought it to another level. Businesses realizing the massive and far-reaching impact that Facebook has had on all of our lives are keen on taking advantage of this revolutionary platform. There are some predictable mistakes that they make in their initial forays on Facebook.
Previously, in the second installment of our four-part series we discussed using Reddit as a way to grow your business’s online presence. There is a little bit of gamesmanship that Reddit requires, which some users feel is ultimately too much of a hurdle. I am excited to talk with you about a powerful Reddit substitute: Stumble Upon. Continue reading
Last time we took a look at Twitter and ways to use it to help enhance our social networking campaigns. The technology world has other great tools at its disposal: one such tool is Reddit. The consensus, however, has not solidified about its marketing usefulness. Our analysis must begin by laying out the three following questions:
- What exactly is Reddit and how does it work?
- How do we corral the Reddit beast?
- What are some of the drawbacks?
The easiest way to explain what Reddit is by comparing it to something that you perhaps learned in middle school social studies: Meritocracy. Continue reading